# TL;DR

Profound's $99 Starter only tracks ChatGPT; the real toolset starts at $399/mo for 3 models. SearchSeal Starter ($80) gives you 2 models at essentially the same price. At the $400 price point, SearchSeal Max delivers 6 models vs Profound Growth's 3 models. Profound targets Fortune 500 with SOC 2 compliance; SearchSeal serves agencies and growing brands with transparent pricing.

## At a Glance

| Feature                 | SearchSeal                    | Profound                    |
|-------------------------|------------------------------|-----------------------------|
| Entry price             | $80/mo ($60 annual)         | $99/mo                      |
| AI models (entry)      | 2 (ChatGPT, Gemini)         | 1 (ChatGPT only)           |
| AI models ($400 tier)   | 6                            | 3 (ChatGPT, Perplexity, AIO) |
| Full model coverage     | Max tier ($400/mo)          | Enterprise (custom pricing) |
| Multi-brand support     | 1 / Unlimited / Unlimited    | Not designed for multi-brand|
| Source intelligence      | Pro and Max                  | Enterprise only              |
| SOC 2 compliance       | Not available                | SOC 2 Type II               |
| Free trial              | 14-day on Pro               | "Try for free" on Growth   |

## Why Choose SearchSeal

Key differences that matter for AI visibility tracking

1. ### More Models at Every Price Point
   Profound $99 = 1 model (ChatGPT). SearchSeal $80 = 2 models (ChatGPT, Gemini). Profound $399 = 3 models. SearchSeal $400 = 6 models. At comparable prices, SearchSeal provides significantly broader AI coverage.

2. ### Transparent Pricing You Can Plan Around
   Profound's Enterprise plan requires a sales conversation, and reviewers note that $399/mo features match what competitors offer at $80-135. SearchSeal publishes all pricing on its website: $80, $180, and $400 per month with clear feature lists.

3. ### Built for Agencies, Not Just Enterprises
   Profound focuses on single-brand deep analysis for large organizations. SearchSeal's tier structure supports multi-brand management: Pro and Max offer unlimited brands, each with their own competitors and shared prompt pool.

## Detailed Comparison

| Feature                | SearchSeal                | Profound                    |
|------------------------|--------------------------|-----------------------------|
| Pricing                |                          |                             |
| Mid-tier price         | $180/mo ($135/mo annual) | $399/mo                     |
| Top tier price         | $400/mo ($340/mo annual) | Custom (Enterprise)         |
| AI Coverage            |                          |                             |
| Models (mid-tier)     | 4 (ChatGPT, Gemini, Claude, Grok) | 3 (ChatGPT, Perplexity, AIO) |
| Models (top tier)     | 6 (adds DeepSeek, Perplexity) | 10+ on Enterprise          |
| Full coverage price    | $400/mo (Max)           | Custom (requires sales call) |
| Tracking               |                          |                             |
| Prompts (mid-tier)    | 150 shared pool          | 100                         |
| Tracking frequency      | Daily on all tiers      | Daily                       |
| Multi-brand            |                          |                             |
| Agency architecture      | Unlimited brands with dedicated workspaces | Not designed for agencies |
| Intelligence           |                          |                             |
| Content recommendations | Pro and Max              | 3 articles/mo on Growth    |
| Content generation      |                          | Growth plan                 |
| Sentiment analysis      | All tiers                | All plans                   |
| Enterprise Features    |                          |                             |
| GA4 integration        |                          | Growth+                    |
| SOC 2 compliance       |                          | SOC 2 Type II               |
| API access             |                          | Enterprise only             |
| Data Access            |                          |                             |
| Data retention         | 12 / 24 / unlimited by tier | Not published               |
| Other                  |                          |                             |
| Free trial             | 14-day on Pro only      | "Try for free" on Growth   |

## When Profound Might Be the Better Choice

Profound is the right tool if you're a large enterprise brand that needs SOC 2 compliance, GA4 integration, AI crawler analytics, and coverage across 10+ AI models including Meta AI and Microsoft Copilot. If your organization has a dedicated analytics team and the budget for Growth or Enterprise tier, the depth of analytics and enterprise integration capabilities are genuinely strong. Profound's conversation explorer and persona-based tracking features are unique in the market and valuable for brands doing deep narrative analysis of how AI systems represent them.

## The Bottom Line

Profound is a powerful enterprise tool, but its real utility starts at $399/mo and full access requires custom pricing. For the price of Profound's ChatGPT-only Starter ($99), SearchSeal gives you 2 models. For the price of Profound's Growth plan ($399), SearchSeal Max ($400) gives you 6 models with source intelligence. If you're an SMB, growing brand, or agency that needs multi-brand management and transparent pricing, SearchSeal delivers more model coverage per dollar at every comparable price point.